I build content systems that scale.
James Johenning — Creative Director behind 5B+ YouTube views and 1B+ AR impressions. I run Canyon Content, an AI-hybrid studio. Campaigns in weeks, not months.
2027 budgets are being set right now.
5B+ YouTube views · 12M subscribers · 1B+ AR impressions · ~100 branded AR experiences · Clients: HBO, Google, Netflix, Warner Music Group, Hulu, Amazon, NBA, Wayfair, Billboard, Fandango/NBCUniversal · Recent: The Fall Guy, Barbie, The Matrix: Resurrections, Fallout, WICK IS PAIN
What I do
01
Creative Direction
Campaigns & Visual Language
Campaign concepts and visual languages that hold across trailers, key art, and social. Most recently: the marketing campaigns for Fallout seasons one and two.
02
AI-Driven Production
Hybrid Workflows
AI video tools paired with real production craft. For Wayfair: a TV spot built in days, designed as a template that swaps in any product.
03
Interactive & AR
AR, YouTube & Social
Nearly 100 branded AR effects with 1B+ impressions. A YouTube network grown to 12M subscribers and 5B views.
04
Content Engines
Always-On Systems
One shoot becomes a quarter of output. Content systems for brands planning 2027 — campaigns in weeks, not months.
Ways to work together
Content Engine Install — from $25k + retainer
I build the content machine inside your team and train them to run it. A Q4 line item that pays for itself in Q1.
AI Campaign Sprint — $30–75k
A full studio-quality campaign, delivered in weeks. Ship your Q1 hero work before the holidays.
White-Label Creative Partner — $15–25k/mo
A senior creative department on demand, for less than one hire.
The short version
Started as an on-set compositor on Thor, Fast & Furious, and Pirates of the Caribbean. Helped build Movieclips into YouTube's biggest movie network — 12M subscribers, 5B views. Now runs Canyon Content and serves as Creative Director at Narrator Inc.